The Banking on Behavioural Change

The Banking on Behavioural Change


Barclays Bank Ghana Ltd


2011 – 2013


Greater Accra, Eastern, Ashanti and Central Regions

The Banking on Behavioural Change


Facilitated the formation of 54 financial literacy clubs with a total membership of 3,147 pupils/students aged between 10-23 years.  Reached a total of 12,903 in-school youth with information on sound financial management practices and sexual and reproductive health and Barclays Bank’s financial products and services in 47 active first and second cycle schools in Greater Accra, Eastern, Ashanti, and Central Regions

Situation Problem

Poverty has been identified as one of the factors affecting young people’s sexual

and reproductive health and rights. Young people, especially girls’ inability to afford basic needs for their upkeep as adolescents expose them to adults or their colleagues who have the means to support them in exchange for sexual favors. They also lack the assertiveness to negotiate for positive sex behavior hence they are easily lured into unsafe sexual practices which expose them to risks like sexually transmitted infections, teenage pregnancy, forced/child marriage, and sexual abuse.

Response Solution

Stimulated the interest among young people in basic financial planning, savings, budgeting, time management, decision-making, assertiveness, and negotiation skills to prevent risky sexual behaviors in 60 first and second-cycle schools in the Greater Accra, Central, Ashanti, and Eastern Regions of Ghana.TfSC, in collaboration with Ghana Education Service, facilitated effective expansion and innovation of ideas to improve financial management skills among in-school youth in Ghana.

Welcome to TfSC